YUAN | myportfolio

* THIS IS A SCHOOL PROJECT, AND FULLY FOR PROJECT PURPOSES ONLY.

Project Synopsis

Background- Till today, traditional practices are still popular amongst chinese weddings in Singapore. Traditional chinese wedding practices have been passed down from generations.

Problem- Many young couples who are interested in engaging a traditional chinese wedding do not understand the meaning behind the practices. Some have only heard of certain practices, making the wedding process “incomplete”. These practices have become less meaningful over the years.

YUAN is a brand that aims to provide easy traditional wedding planning and promote traditional chinese weddings in a meaningful way to young couples.

Client: SingaporeBrides

Target Audience: Singaporean Couples, 23-33 y/o

BRANDING

WEB DESIGN LAYOUT

(WEBSITE) DOWNLOADABLE CEREMONY GUIDES

APP INTERFACE

BRAND MERCHANDISE/ PACKAGING DESIGN

(Tea cups, plates, peach wood comb, red packets are items that are commonly used in chinese weddings)

MAGAZINE ADS & COMPLIMENTARY COUNTDOWN CALENDAR

(Her World Brides Magazine Sponsored by and featuring YUAN)

The magazine features YUAN, promoting traditional weddings as well as YUAN's platforms. It comes with a complimentary YUAN countdown tear-off calendar that guides couples along their planning journey.

ADVERTISING PLATFORMS

Instagram posts, stories and sponsored ads promote the brand to reach out to the target audience. Web banners on YUAN's site will advertise YUAN's merchandise. The SingaporeBrides' homepage will be dedicated to promoting YUAN during the brand launch month.

CASE VIDEO

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