3. High-Fidelity Mockup (Desktop & Mobile)
Based on the new sitemap, new interface visual is designed.
Project completed in 2023
Project Synopsis
This project involves the revamp of Goodrich Global Website. Goodrich is a leading supplier of wallcoverings, fabrics, carpets and flooring materials. The aim of the revamp is to improve the user experience of the website while ensuring CTAs are always reachable. Also, to incorporate a modern touch that is able to showcase the products as if browsing through a catalogue. A personalised quiz section will also be introduced, mainly targeted to collect user’s data and leads.
Technique Overview
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UX research
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Sitemap
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High-Fidelity Mockup (Desktop & Mobile)
Process
1. UX Research
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Gathering of client requirements
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Studying Google Analytics data
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Define user & business goals
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Identify problems of old website
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Competitor Research
2. Sitemap
Based on the gathered research, the sitemap is carefully reorganised. Some new pages, features and functions are proposed to cater to the user needs.