* THIS IS A SCHOOL PROJECT, AND FULLY FOR PROJECT PURPOSES ONLY.
Project Synopsis
Background- There is an increasing trend of eating disorders and cosmetic surgery amongst female adolescents and young adults in recent years. A percentage of this is caused by low self-esteem and media beauty expectations.
Objective- To spread awareness, encourage self-acceptance, boost self-esteem.
You Are Beautiful is a campaign that aims to spread positivity for girls to love themselves more. The campaign uses a rose to symbolise beauty. Girls who participate are encouraged to gift each other roses to tell one another that all are beautiful. The campaign visual revolve around roses, with a touch of elegance.
Client: AWARE Singapore
Target Audience: Singaporean females, 12-25 y/o
